The name of this line is a tribute to the elderly woman who woke up very early in the morning to go work in the vineyards, before the sun became too hot and before devoting herself to the many other domestic chores that filled the days of rural women. That old woman is depicted in a stylized image on the label, bent over, intent on working and tending the land.

The Veceta line includes, in addition to native vines such as Aglianico and Falanghina DOC, also international vines that do not undermine the identification, in territorial terms, with Sannio, but rather manage to express the characteristics of the soil and microclimate in which they grow.